Our Ventures
YoZombie, LLC — A separate company focused on connecting businesses and workers through speed, freedom, and opportunity.
BaitKast — A fishing-intel platform and digital venture developed under The Hard Way Company, LLC.
Fit Focused Ready — A fitness and mental strength brand built to simplify the process of becoming mentally and physically stronger.
Future Ventures — Additional apps, brands, programs, and digital products may be launched under The Hard Way Company, LLC as the company grows.
THE HARD WAY COMPANY, LLC is a Maryland-registered limited liability company (Department ID: W26179366).
It serves as the umbrella company for brands, intellectual property, software, and business ventures developed and operated by Byron (Bo) Bland, whether directly under the company or through separate entities when appropriate.
© 2026 The Hard Way Company, LLC. All rights reserved.