PRIVACY POLICY
Effective Date: March 17, 2026
Entity: THE HARD WAY COMPANY, LLC
Department ID: W26179366
Principal Mailing Address: P.O. Box 128, Galesville, MD 20765
Email: contact@thehardwaycompany.com
1. Introduction
THE HARD WAY COMPANY, LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you:
- visit our website, thehardwaycompany.com;
- communicate with us by email, form submission, or other direct contact methods; and
- use any website, app, digital product, program, or service that is operated directly by THE HARD WAY COMPANY, LLC and that links to or references this Privacy Policy.
This Privacy Policy is intended to apply to THE HARD WAY COMPANY, LLC and to brands, apps, programs, and projects operated directly by THE HARD WAY COMPANY, LLC, unless a specific product or service provides its own separate privacy policy.
Examples of brands, apps, or programs that may be operated directly by THE HARD WAY COMPANY, LLC include:
- BaitKast
- Fit Focused Ready
- other future apps, websites, digital tools, media, or programs operated directly by THE HARD WAY COMPANY, LLC
Separate-Entity Notice:
YoZombie, LLC is a separate company. If you use a YoZombie website, app, or service, the privacy policy for YoZombie, LLC will control for that product or service.
Product-Specific Override:
If any app, website, or service provides its own separate privacy policy, terms, or disclosures, then that specific policy or disclosure will control for that app, website, or service.
2. Information We Collect
We collect only the information that is reasonably necessary for our legitimate business and operational purposes, depending on the website, app, product, or service involved.
The information we may collect includes:
A. Information You Provide Directly
This may include:
- name
- email address
- phone number
- mailing information
- support messages
- contact form submissions
- waitlist or newsletter sign-up information
- any other information you choose to provide when contacting us
B. Technical and Usage Information
When you use our websites or certain apps or digital services, we may automatically receive limited technical information, such as:
- browser type
- device type
- operating system
- IP address
- pages viewed
- approximate location derived from IP address
- referring website
- general usage activity
- dates and times of access
C. App and Service Data
Depending on the app or service, we may collect limited functional data necessary to operate the service, such as:
- account information
- profile information
- in-app preferences
- support requests
- crash data
- diagnostics
- basic analytics
- subscription or purchase status
- content submissions or activity within the service
D. Payment and Transaction Information
THE HARD WAY COMPANY, LLC generally does not store full payment card numbers on its own servers. If a product or service uses a third-party payment processor, payment information may be collected and processed by that processor according to its own privacy policy and terms.
E. Information From Third Parties
We may receive limited information from service providers, analytics providers, app platform providers, hosting providers, communications providers, or payment processors as needed to operate our websites, apps, and services.
3. Special Note About Simple Apps
Some apps or digital tools operated by THE HARD WAY COMPANY, LLC may be simple informational, utility, or offline apps that collect little or no personal information.
If a particular app:
- does not require user accounts,
- does not transmit personal information,
- does not use analytics,
- and operates only on the user’s device,
then the actual data practices for that app may be more limited than the general practices described in this Privacy Policy.
If an app listing, in-app disclosure, or product-specific privacy policy states narrower practices for that app, that product-specific disclosure will control.
4. How We Use Information
We may use information we collect to:
- respond to inquiries, support requests, or communications;
- provide, operate, maintain, and improve our websites, apps, products, and services;
- personalize user experience and remember preferences;
- send updates, announcements, newsletters, or marketing communications if you opt in or if otherwise permitted by law;
- monitor performance, diagnose technical issues, and improve stability and security;
- prevent fraud, abuse, unauthorized access, or misuse;
- comply with legal obligations, enforce policies, and protect our rights; and
- carry out other business purposes consistent with this Privacy Policy.
We aim to collect and use information in a manner that is reasonably limited to the purposes described in this Privacy Policy.
5. Cookies, Analytics, and Similar Technologies
Our websites and certain apps or services may use cookies, pixels, SDKs, local storage, analytics tools, or similar technologies to:
- remember preferences;
- understand traffic and usage patterns;
- improve performance and functionality;
- maintain security; and
- help us understand how users interact with our websites, apps, or services.
You may be able to control cookies through your browser settings. Disabling cookies may affect certain features or functionality.
We will not state that a particular analytics provider is used unless it is actually in use for the relevant site, app, or service.
6. How We Share Information
We do not sell personal information in the ordinary meaning of selling personal data for money.
We may share information:
- with service providers or contractors who help us operate websites, apps, communications, analytics, hosting, support, or payment functions;
- with app platforms, hosting providers, email providers, payment processors, or similar vendors as necessary to operate the relevant service;
- if required by law, subpoena, court order, or legal process;
- to protect rights, safety, property, users, or the public;
- in connection with a merger, acquisition, restructuring, financing, asset sale, or similar business transaction; or
- with your consent or at your direction.
We may also use or disclose aggregated, de-identified, or anonymized information that does not reasonably identify a particular person, where permitted by law.
7. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- responding to communications;
- operating and improving our products and services;
- maintaining business and legal records;
- resolving disputes;
- enforcing agreements; and
- complying with legal, tax, accounting, or regulatory obligations.
Retention periods may vary depending on the nature of the information and the product or service involved.
8. Security
We take reasonable administrative, technical, and physical measures designed to protect information from unauthorized access, use, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our websites, apps, and services are not intended for children under 13 unless a specific product expressly states otherwise.
We do not knowingly collect personal information from children under 13 through products covered by this Privacy Policy. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
10. Your Choices and Rights
Depending on the product, service, and applicable law, you may be able to:
- request access to personal information you have provided to us;
- request correction of inaccurate information;
- request deletion of certain personal information;
- opt out of marketing emails by using the unsubscribe link or contacting us;
- disable cookies through browser settings; and
- contact us with privacy questions or requests.
We may need to verify your identity before responding to certain requests.
11. Third-Party Links and Services
Our websites, apps, or services may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, or content practices of third parties. You should review their privacy policies separately.
12. Business Structure and Separate Services
THE HARD WAY COMPANY, LLC operates as an umbrella company for certain brands, apps, programs, and digital services.
This Privacy Policy applies to products and services operated directly by THE HARD WAY COMPANY, LLC unless a product or service provides its own separate privacy policy.
Separate entities or services, including YoZombie, LLC, may maintain their own privacy policies, terms, and disclosures. When using those separate sites, apps, or services, the privacy policy for that product or company will control.
13. Jurisdiction and Applicable Operations
THE HARD WAY COMPANY, LLC is organized in Maryland and operates in the United States. Unless a product-specific privacy policy states otherwise, our websites, apps, and services are intended for U.S.-based operations and administration.
If you use our websites, apps, or services from outside the United States, you understand that your information may be processed and stored in the United States or other locations where our service providers operate, subject to applicable law.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.
The “Effective Date” above reflects the most recent revision. Your continued use of a covered website, app, or service after changes become effective means the updated Privacy Policy will apply, subject to applicable law.
15. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:
THE HARD WAY COMPANY, LLC
P.O. Box 128
Galesville, MD 20765
Email: contact@thehardwaycompany.com
16. Company and Product Notice
THE HARD WAY COMPANY, LLC is a Maryland limited liability company (Department ID: W26179366).
This Privacy Policy is intended to cover THE HARD WAY COMPANY, LLC and products or services operated directly by it, unless a separate privacy policy applies.
Separate entities, including YoZombie, LLC, may maintain separate privacy policies for their own websites, apps, and services.
© 2026 THE HARD WAY COMPANY, LLC. All rights reserved.